Gillian Mellsop, UNICEF`s Representative to China, greets a woman and her child in Zhaojue, Liangshan, Sichuan Province, China on January 14, 2015. The woman is a beneficiary of the Conditional Cash Transfer (CCT) project, which uses cash as incentive to improve the uptake of maternal child health services.©UNICEF/China/2015/Yang Jingjie

Gillian Mellsop (1st from left), UNICEF`s Representative to China, and Daniel Toole (1st from right), UNICEF Regional Director for East Asia and the Pacific, pose for picture with local children in Zhaojue, Liangshan, Sichuan Province, China on January 14, 2015. Zhaojue County is at the heart of UNICEF`s partnership with the authorities in Liangshan to improve uptake of maternal and child health care services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, talks to a man and his baby in Zhaojue, Liangshan, Sichuan Province, China on January 14, 2015. The baby`s family are beneficiaries of the Conditional Cash Transfer (CCT) project, which uses cash incentive to improve the uptake of maternal and child health services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, visits a rural household in Tiaoba Village, Zhaojue County, Liangshan, Sichuan Province, China on January 15, 2015. Mahai Ziti, 37, and Mabi Cizuo, 36, have five children aged between five months and 16. They had their youngest child delivered at the hospital, and became beneficiaries of the UNICEF-supported Conditional Cash Transfers (CCT) project, which provides cash incentives to improve the uptake of health care services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, visits a rural household in Tiaoba Village, Zhaojue County, Liangshan, Sichuan Province, China on January 15, 2015. Mahai Ziti, 37, and Mabi Cizuo, 36, have five children aged between five months and 16. They had their youngest child delivered at the hospital, and became beneficiaries of the UNICEF-supported Conditional Cash Transfers (CCT) project, which provides cash incentives to improve the uptake of health care services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole (1st from left), UNICEF Regional Director for East Asia and the Pacific, and Gillian Mellsop, UNICEF`s Representative to China, visit a rural household in Tiaoba Village, Zhaojue County, Liangshan, Sichuan Province, China on January 15, 2015. Ergu Wuhe (2nd from right), 25, and Aku Riga (3rd from left), 30, are beneficiaries of the UNICEF-supported Conditional Cash Transfers (CCT) project, which provides cash incentives to improve the uptake of health care services. Both of their children were delivered at the hospital.©UNICEF/China/2015/Yang Jingjie

A doctor at Zhuhe Township Hospital measures a pregnant woman`s blood pressure in Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. Zhaojue County is at the heart of UNICEF`s partnership with the authorities in Liangshan to improve uptake of maternal and child health care services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, and Gillian Mellsop, UNICEF`s Representative to China, visit the Children`s Place in Muzhaluo Village, Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. The village is covered by the UNICEF-supported Bare Foot Social Worker (BFSW) project, which builds on a family and community care model for children orphaned by AIDS.©UNICEF/China/2015/Yang Jingjie

Girls pose for picture at a Children`s Place in Muzhaluo Village in Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. The village is covered by the UNICEF-supported Bare Foot Social Worker (BFSW) project, which builds on a family and community care model for children orphaned by AIDS.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, visits the Children`s Place in Muzhaluo Village, Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. The village is covered by the UNICEF-supported Bare Foot Social Worker (BFSW) project, which builds on a family and community care model for children orphaned by AIDS.©UNICEF/China/2015/Yang Jingjie

Girls pose for picture at a Children`s Place in Muzhaluo Village in Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. The village is covered by the UNICEF-supported Bare Foot Social Worker (BFSW) project, which builds on a family and community care model for children orphaned by AIDS.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, Gillian Mellsop, UNICEF`s Representative to China, Roberto Benes, UNICEF`s Representative to Mongolia, and Robert Scherpbier, UNICEF China`s Chief of Health, Nutrition and WES Section, join a children`s dance at Muzhaluo Village in Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. The village is covered by the UNICEF-supported Bare Foot Social Worker (BFSW) project, which builds on a family and community care model for children orphaned by AIDS.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, Gillian Mellsop, UNICEF`s Representative to China, Roberto Benes, UNICEF`s Representative to Mongolia, and Robert Scherpbier, UNICEF China`s Chief of Health, Nutrition and WES Section, join a children`s dance at Muzhaluo Village in Zhaojue, Liangshan, Sichuan Province, China on January 15, 2015. The village is covered by the UNICEF-supported Bare Foot Social Worker (BFSW) project, which builds on a family and community care model for children orphaned by AIDS.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, talks to a woman in Zhaojue County, Liangshan, Sichuan Province, China on January 14, 2015. Zhaojue County is at the heart of UNICEF`s partnership with the authorities in Liangshan to improve uptake of maternal and child health care services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole, UNICEF Regional Director for East Asia and the Pacific, visits Xincheng Township Hospital in Zhaojue County, Liangshan, Sichuan Province, China on January 14, 2015. Zhaojue County is at the heart of UNICEF`s partnership with the authorities in Liangshan to improve uptake of maternal and child health care services.©UNICEF/China/2015/Yang Jingjie

Daniel Toole (1st from left), UNICEF Regional Director for East Asia and the Pacific, visits Zhuhe Township Hospital in Zhaojue County, Liangshan, Sichuan Province, China on January 14, 2015. Zhaojue County is at the heart of UNICEF`s partnership with the authorities in Liangshan to improve uptake of maternal and child health care services.©UNICEF/China/2015/Yang Jingjie