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Beijing, 14 May 2013 –UNICEF China today launched its improved and expanded breastfeeding room in support of mothers on staff who have returned to work following childbirth. Called “10m2 of Love” as part of a soon-to-be-launched campaign to promote public and employee breastfeeding rooms, UNICEF's new space is equipped with comfortable chairs, electricity sockets, a refrigerator, a wash basinand lots of toys. 

©UNICEF/China/2013/Wang Ling UNICEF Staff Member Chen Lele is breast feeding her 15-months daughter in the "10m2 of Love" breast feeding room.

“The aim is to make more time and space available for families to fully support exclusive breastfeeding for six months followed by breastfeeding with complimentary foods for up to two years,” said Dan Toole, UNICEF Regional Director for East Asia and the Pacific, who was on hand to launch the room in a small ceremony.

In partnership with government and private sector partners, UNICEF China is now preparing to launch the “10m2 of Love” campaign nationwide on 30 May 2013. The aim is to locate, register, certify and celebrate breastfeeding rooms in public buildings and work places throughout China. The “10m2 of Love” logo will soon appear all over China. 

©UNICEF/China/2013/Zhu Xu Children are playing in the "10m2 of Love" breast feeding room in UNCEF.

“It's really convenient for breast feeding mothers at work like me,” said Chen Lele, UNICEF Staff Member whose daughter is 15 months old. “I can either express my milk here or take my baby with me to feed her while I'm working in the office. She enjoys playing here very much. That makes me feel happy and much more committed to my work.”

About UNICEF in China:
UNICEF first assisted China between 1947 and 1951, providing emergency services, food and nutrition, health and hygiene training during and after the Civil War. In 1979 UNICEF officially commenced its cooperation with the Government of China to support child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is on the ground in over 190 countries and territories to help children survive and thrive, from early childhood through adolescence.

Visit our official website: www.unicef.cn
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For further information, please contact: Dale Rutstein, UNICEF China, +8610 85312610, drutstein@unicef.org or Liu Li, UNICEF China, +8610 85312612, liliu@unicef.org