Starwood Hotels & Resorts Worldwide has partnered with UNICEF for more than eighteen years on the Check Out for Children™ programme. Check Out for Children™ is a simple, yet effective, fundraising programme which invites guests to add one US dollar (or the equivalent in local currency) to their room bill upon checking out.
In addition, Starwood Hotels & Resorts also organize the Check Out for Children Challenge each year. This initiative, which has been running since 2003, sees staff of Starwood hotels compete to raise funds for UNICEF.
By the end of 2013, over 130 Starwood hotels and resorts in 65 cities in China have participated in the Check Out for Children™ programme, raising approximately RMB 16.6 million for the most vulnerable children in China.
Since 2012, the Check Out for Children™ funds have been used to support UNICEF's Social Emotional Learning project in three western counties, with the aim of fostering safe, supportive and child-friendly school climates. These interventions are leading to improved academic performance, increased graduation rates, lower disciplinary problems, increased retention rates and creating more effective risk prevention and health promotion efforts.
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